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Jan 2, 2019

Everything About Social Media Marketing Business Tips

Social Media marketing is a type of Internet marketing procedure in which we use various social media platforms to promote our products, brands, commercials, and business.

It is the most effective marketing tool as Social media is the most widely used platform and almost everyone in the world has access to it. So, logically it is an ideal platform to promote business and gain traffic.
According to a survey, it is observed that 90% of users searching on the internet never look further than the first page of the search engine, and then only 70% clicks on the first three results.



Now, these results clearly tell the need and importance of Marketing so as to rank the sites and why it is important for the websites to be in top 3.
Social Media Digital Marketing
Image by- Atebits
It is simply based on the principle of organic search, which clearly means that when a website or its connected social network page on different social platforms are more active, the website’s position on search engines rises, and hence its visibility increases. Not only the ranking, but Social media is a very powerful tool for businesses to reach potential customers and create an effective and growing client base.
But what actually is the main goal of Social Media Marketing?
The goals of Social Media Marketing are many but the main goal of Social Media Marketing is improving communication with users or people across social media, gaining more traffic, reaching to larger masses and creating brand visibility.

And how it is done?
Even we do it unknowingly.
Yes, while scrolling we come across posts and advertisements that catch our attention and then we share it with our friends and groups. So, you may be thinking - C’mon, its pretty common to do so, what’s different in it.

We will tell you the difference!!!
As soon as you share any article or post on your page, you contribute towards increasing its online visibility. And this is the basic funda behind Social Media MarketingThe above is an unpaid method of Marketing. Businesses nowadays, use the paid
method of Marketing so that they can receive faster and accurate results.

Social Media Marketing Benefits are ample and more important is how effectively it can be used in today’s highly competitive world in gaining more and more benefits.

Social media is a revolutionary idea in the marketing trend and allows companies to promote business and communicate with customers. It is an effective marketing platform and allows the companies to reach their targeted customers along with increasing their client base.
Let us now have a look at what actually are the Benefits of Social Media Marketing and how it can be effectively used without much investment to reach potential customers.
So, let’s get started….

Benefits of Social Media Marketing
Social Media Marketing Business Marketing Digital Marketing
Image by- Aoplweb
So, here are the top 5 reasons why Social Media Marketing is beneficial to any Business:

1) You can effectively reach to your Target Audiences
Yes, it is very easy to do that. You just need to run campaigns on various Social Media Platforms.
2) Interactions between Business and Customers are made easy
Once a customer expresses interest, Communication on these Social media platforms become very easy.



3) People perceive you as a Social Network rather than a Company or Business
It is important because if the post on the platform is from a business entity, most of the people will ignore as everyone is aware of the fact that a Business entity will always look for profit and money making but if it is from a Social Network, everyone will be interested.

4) Keeps your Business and specifically you, Competitive
The most important thing today is Standing and Surviving in the Competition and Social Media Marketing lets you do exactly that.
5) Helps in Increasing your Sales
This is where Sam beats every other tool. It flawlessly helps in increasing your sales and helps you in earning huge profits in less investment.

Now, as we are completely aware of the benefits of Social Media Marketing and how useful it is, we will see the different platforms on which we can promote our business.

Social Media Marketing Platforms

Facebook Twitter Social Media Marketing for Business
  • Image by- Wordstream
Here is the list of the best Social Media Marketing platforms:

● Facebook
● Twitter
● Google+
● LinkedIn
● Instagram
● YouTube
● Pinterest

These are the social media platforms that are primarily used to promote the business of various areas and industries all across the world.
Ways of promotion include Running Ad Campaigns on the platform's targeting specific audiences, Promoting brands and Creating Brand Awareness for a new and recently launched the brand, Running Google AdWords Campaigns, Using Google Adsense and Youtube Ads for Promotion and many more, everything is done sitting anywhere with just a Laptop and Internet connection.

And this is the reason why Social Media Marketing is easy and powerful. 
We hope you would have got a clear insight and idea about what Social Media Marketing actually is and why it is the most widely used tool over other Advertising tools. If you have not started using it, you should start it right now because that’s what your competitors are doing.

More power to your Business!!!
More power to Social Media Marketing!!!