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Jan 22, 2019

January 22, 2019

What is SEO (Search Engine Optimization) and Types of SEO

SEO is Search Engine Optimization that is a well-known strategy nowadays to generate traffic. When specifically molded into words SEO is “the process of affecting a website’s visibility in the search engine’s unpaid results.”

Hence, when a website is made it is developed for getting the maximum clinks so that eventually it can be the highest position on the search engine. However, this might not a very easy task as millions of web page or websites are generated that provide the same sort of data. If you want to know What is SEO in detail then you can visit our previous article. Here in this article, we will discuss Types of SEO (Search Engine Optimization)
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Types of SEO Everyone have new techniques and schemes to promote their business through internet marketing. And, to give a tough competition in the market every business is getting attracted to the website promotion of their products and services so that they can compete in this era.



Hence, when people build websites for their brand names and products the struggles to promote the website get started. Nowadays every business is getting a wider reach over the internet and so generating traffic to the website becomes the foremost priority for the business person.
There are major four types of SEO that are aimed at increasing the search engine visibility of a website. 

1. White Hat 
2. Black Hat 
3. Grey Hat 
4. Negative

SEO When we discuss all of the above types it is important to go through the major points that differentiate all of them.

Black Hat SEO


This is a type of SEO process that works faster because this SEO technique relies on taking shortcuts. Also, it is simpler because is not very expensive as we use the copy. Black hat SEO is not advised in the Google Guidelines as it is not the right way to get your Search Engine Optimization done. But still many of the people use this method to rank their website in the search engine top list. 
Black SEO is not a legal practice and is also considered a crime. Black hat SEO generally involves building backlinks and also buying them to get better ranking in the search engines. As we are aware of the growing competition in each and every sector nowadays and so is the business sector. People are now engaged in growing their income in every possible way even using the unfair means to do so. Black hat SEO is also against the search engine guidelines and can be eliminated to the lowest ranking if detected. 

Techniques in Black Hat SEO
There are various techniques to promote content in Black hat SEO such as:
Keyword Stuffing
It generally involves adding irrelevant keywords. This is generally to increase and detect the ranking of the particular keyword and adding them to places where they add no value.
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Cloaking
Cloaking is another way used in Black hat SEO, this involves showing some content to the users and some other content to the search engine crawlers.

Poor Quality Content
This practice involves showing the content that does not matches the searcher’s need. This is also the type of content that is been copied from some other sites. But, now we can detect the duplicate content with some google tools to avoid this practice in Black Hat SEO.
White Hat SEO
White Hat SEO is just opposite to that of Black Hat SEO and is typically used as it is the most time-consuming process. White hat SEO involves all the processes that do not affect the search engine terms of service.

This method of increasing the search engine ranking is legal and is followed on the basis of Search Engine Result Pages (SERP). White Hat SEO focuses on the right content, the fast loading of web pages, mobile friendliness and also using relevant and descriptive keywords.
As getting your website ranked on the best search engine used by uncountable users per day, Google is a boon to boost your website and business. And yes, implementing your website is ethical as it does not cause any harm to your website.

Techniques in White Hat SEO 
There are many techniques used in White hat SEO which include: 1) Unique and relevant page titles
2) Well-labeled images.
3) Relevant links and references.
4) Relevant content.

Grey Hat SEO
This is another type that is not anything like white hat SEO or Black Hat SEO but grey hat involves both white and black hat SEO. Grey hat SEO uses ethical and technical methods to improve your site ranking. This type of SEO technique is not very ethical but does not contain the risk to be banned.
Negative SEO
This is another type of SEO that directly refers to the process of causing harm to your website to affect your website ranking. Negative SEO can affect your website in a number of ways:
  • Direct your website to some spam links 
  • Hacking your website 
  • Using your content (original) and distributing it all over the internet. 
  • Decreasing your website fame by creating a fake profile and ruin it online
Hence, it is important to secure your website from such worse effects by using these techniques:

1) Google webmaster email alerts – This will help you get informed about the negative activities affecting your website by sending you a message to your inbox.
2) Securing website from malware – If your website is designed using word press, ensure your security by using Google Authenticator Plugin.
Small Business SEO
If you are thinking to start a new business, then be aware are you ready to face the vast competition? Are you aware of the strategies to grow your business? If not, you are absolutely on the right page. This is a short guide on the points to focus on the process of promoting your website.

The major tool used nowadays is to promote a business using SEO and to implement different SEO techniques you must have a website that consists of all your products and services. Being a small business just focus on some basic things to implement in your SEO strategy:
1) Content Marketing
2) On page SEO
3) Link Building

How is SEO helpful for small business?
SEO basically helps your website to get a wider approach and also makes it easier for the consumers to know about your product and price according to their convenience. Thus, choosing SEO provider that fits into your budget as well as assures you improved website rankings is a must.

Jan 16, 2019

January 16, 2019

What is Domain & How to Buy Domain Online | Top Best Websites to Buy Domain Online

So, here we are with our new topic which is all about Domain Name. Let’s get started.

What is a Domain Name?
A Domain Name is a synonym of an IP Address. It is obviously a little bit confusing but let us clear it out. A Domain Name is actually used to represent the name of a Website and which sector it
belongs to. It is actually a way for people to reach your website.
Let’s take an example:
Suppose, your friend needs to reach your home but he is not having the address, how would he even know where to go?
Exactly, same is the case with users on Internet. If you are not having Domain Name for your website, how will it even be hosted and even if it is hosted with the help of IP Address, Is it possible for anyone(normal human being) to remember the IP Address?
Of course not, it is not possible.



And that’s the reason we have Domain Names.
Domain name is essentially equivalent to your website’s physical address. A Domain name is essential for a Web Browser to direct it to any website.

Domain names are actually more easy-to-remember words and we use them to communicate to a DNS server the website we want to visit. The Domain Name System (DNS) translates the friendly name to an IP address.

As it is very difficult to remember an IP Address, hence it is written as Domain Name because a name is very easy to remember and summarize than numbers altogether and this is the reason we have Domain Names.
A domain cannot exist without the support of two main elements which are very essential for every domain name.

What is Domain name
Image by - FastWebHost
 Every website is visited consists of two main elements: a domain name and a web server.


1. A web server is a physical machine that is used to host the files and the databases of your website and sends them out to people across the internet when they visit your site from their machine.

2. The domain name is what people type in to access your site, and it specifically points the web browser to the server that stores those resources.
And these elements are very vital when we talk about the domain name and hence, it was important to list them.

As we are now clear with what actually a domain name is, let us now see the different types of Domain names.

Types Of Domain Names:
How to buy domain name from google
Image by - DreamHost
The following are the classifications of Domain Names according to the level of specifications which is used worldwide. Let us have a look at them.
1. TLD (Top Level Domains)
As the name says, A domain name which is at the top level of the internet’s domain name system is the Top Level Domain. There are over a thousand TLDs available but the most common include .com, .org, .net and .edu.


2. ccTLD (Country Code Top Level Domains)
These domain names use just two letters and are based upon the international country codes, such as .us for the United States and .jp for Japan. They are used by companies to direct attention of users to a specific region.

3. gTLD (Generic Top Level Domain)
These domain names do not rely on country codes and are used for specific reasons or specific cases, such as .edu which are aimed at educational institutions. These domain names are very rarely used for commercial products and websites.
Other examples of these domain names include .mil (military), .gov (government), .org (for nonprofits and organizations) and .net.

These were the domain names which are used more frequently but there are other domain types as well which are used for specific purposes. These domain names are known as Second-level domains and Subdomains.

So, these were the different types of domains in existence and how each and every the domain is used according to needs and requirements.

Now, let us move to our next topic which is how can one register his/her domain and get his/her website running on the Internet.

So, here we go…
google domain name registration
Image by - DundasLawyers
Registering a domain name and buying that domain name is very simple and can be completed within 5-10 minutes.
Steps you need to follow:

1. Go to the website of any domain name provider.
2. In the search box, type the domain name or the name that you need to give to your website.
3. Press Enter and check if it is available or not.
4. If it is available, just pay for it and you are done.

Yes, It’s that easy.

So, that is how you can get search whether a domain name is available or not and if it is available, you can buy it too.

The most important thing is that It is very essential to know the difference between A Domain Name and URL.



Uniform Resource Locator or a URL is a digital or internet address which is used to locate websites and files and resources over the Internet and local networks.
While A domain name is a part of a larger internet address called a URL. A URL provides much more detail than a Domain name and hence, is more specific for a Web Browser to resolve a particular address.

So, this was all about Domain Name.
We have covered each and every detail related to Domain Name and have tried our best to make you understand the topic in a lucid manner.
Hope this helps!!!

Jan 9, 2019

January 09, 2019

All SEO Tutorial for Beginners

Digital Marketing strategies involve many things through which you can promote your requirements digitally. This can be done through SEO(Search Engine Optimization), content marketing, social marketing, SEM(Search Engine Marketing), PPC(pay per click) and many other activities. Every process has its own significance and way.
But in this article, we would eventually focus on SEO (Search Engine Optimization) in depth. Nowadays SEO is proved to be the most significant option when we want to promote our website ranking in the search engine results.

What is SEO?
SEO is Search Engine Optimization that is a well-known strategy nowadays to generate traffic. When specifically molded into words SEO is “the process of affecting a website’s visibility in the search engine’s unpaid results.”



Hence, when a website is made it is developed for getting the maximum clinks so that eventually it can be the highest position on the search engine. However, this might not a very easy task as millions of web page or websites are generated that provide the same sort of data.
So, it is really necessary to work on a planned strategy so that you could achieve the Google algorithms criteria to get ranked among the top searches. When something is searched over the search engine the website that achieved the maximum relevant clicks is placed at the top and getting your website at the top increase your chance to deliver the website content to the maximum audience.

With the increasing use of search engines by people, there are many factors that affect ranking. And so, Google has updated a lot of things to rank a website. Google always search for the most relevant information that provides the maximum accuracy and precise content with maximum information and these criteria’s are achieved by using SEO services.
There are many things that are considered before getting a website into the search list of users:
  •  High accuracy and applicable information to the user’s query.
  • By crawling the content with Google algorithms to check whether the content matches the search criteria basically by the keywords used.
  • Quality of content on each web page linked to your home page of for website as a whole.
Also, with the increasing competition among websites Google focuses on many other factors:

1. How is your website viewed? ( whether the searcher find the relevant data or the searcher gets back for another link or maybe stay at your website)

2. Website loading speed and also how responsive the website is (mobile friendliness).

3. Identifying for the real or duplicate content.
For instance, when we search for any topic over Google the number of results produced for the particular search is in the decreasing order of all the factors mentioned above.

For example,
If we search for the best catering services there will be a large number of results produced that comes in the list in the decreasing order of their relevancy. As the clicks on the website increase with an increase in the amount of time searcher stay on your website. The average duration for which visitor stay on your website is 4 minutes 6 second. As shown in the image below:
what is seo search engine optimization
SEO Effect in Search Engine

Now, there comes another question that how search engine knows what information is to be shown at which search by the user. Here comes the role of a keyword.

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SEO Keywords


Keywords are the words that define the type of content and give the searcher about the purpose of the content. Keywords are the one that is responsible for your search engine ranking as a keyword is a backbone for representing your content to the audience.
Types of Keywords

Short Tail Keywords
This category of keywords is generic and can be used as such anywhere and is more frequently used when compared to the long tail keyword. For example, if you are working for a hat shop then “hats” is an example of a short tail keyword that carries only one word.

Long Tail Keywords
Another category of keywords is long tail keywords that are more particular and contain more than one word. Taking the above example again if the keyword is for a hat shop long tail keyword can be like “round hats for girls”.

Top Search Engines
Search Engine is a tool based on the web that helps you to collect or help you to know the information worldwide. Every search engine uses different strategies to create searches and the results are shown as SERP(Search Engine Result Pages).
1. Google
2. Yahoo
3. Bing
4. Baidu
5. DuckDuckgo
Top SEO Companies
With the growing advancement through the internet every business, wholesaler or retailer develop their website to get more market attention as every business have a tough competition nowadays. There are many companies that can work for the website to get maximum traffic on the website hence making it in the top searches on search engines.

In India, there are some of the top SEO companies that produce effective results in improving your site ranking :



1. Zebra Techies Solution, Kolkata
2. SEOValley Solutions Pvt. Ltd., Bhopal
3. Bruce Clay Inc., Gurgaon
4. EZ Rankings, Noida Popular SEO Tools
When you are working on any website for SEO, you will require a number of tools that could make your research and other stuff easier.

1. Ahrefs: This is a research and analysis tool that provides you with a search explorer that helps you to search content on any topic or keyword.

2. Long Tail Pro: This is another tool used for keyword research and is a paid tool.
3. SEM Rush: This is a very effective tool used by almost every SEO Analyst for research of keywords and also competitor research. It provides you the facility to check your competitor in 20 different ways.

4. LinkMiner: This tool is used for link building purpose. This helps you to know the facebook pulls, DA, PA etc.

Jan 2, 2019

January 02, 2019

Everything About Social Media Marketing Business Tips

Social Media marketing is a type of Internet marketing procedure in which we use various social media platforms to promote our products, brands, commercials, and business.

It is the most effective marketing tool as Social media is the most widely used platform and almost everyone in the world has access to it. So, logically it is an ideal platform to promote business and gain traffic.
According to a survey, it is observed that 90% of users searching on the internet never look further than the first page of the search engine, and then only 70% clicks on the first three results.



Now, these results clearly tell the need and importance of Marketing so as to rank the sites and why it is important for the websites to be in top 3.
Social Media Digital Marketing
Image by- Atebits
It is simply based on the principle of organic search, which clearly means that when a website or its connected social network page on different social platforms are more active, the website’s position on search engines rises, and hence its visibility increases. Not only the ranking, but Social media is a very powerful tool for businesses to reach potential customers and create an effective and growing client base.
But what actually is the main goal of Social Media Marketing?
The goals of Social Media Marketing are many but the main goal of Social Media Marketing is improving communication with users or people across social media, gaining more traffic, reaching to larger masses and creating brand visibility.

And how it is done?
Even we do it unknowingly.
Yes, while scrolling we come across posts and advertisements that catch our attention and then we share it with our friends and groups. So, you may be thinking - C’mon, its pretty common to do so, what’s different in it.

We will tell you the difference!!!
As soon as you share any article or post on your page, you contribute towards increasing its online visibility. And this is the basic funda behind Social Media MarketingThe above is an unpaid method of Marketing. Businesses nowadays, use the paid
method of Marketing so that they can receive faster and accurate results.

Social Media Marketing Benefits are ample and more important is how effectively it can be used in today’s highly competitive world in gaining more and more benefits.

Social media is a revolutionary idea in the marketing trend and allows companies to promote business and communicate with customers. It is an effective marketing platform and allows the companies to reach their targeted customers along with increasing their client base.
Let us now have a look at what actually are the Benefits of Social Media Marketing and how it can be effectively used without much investment to reach potential customers.
So, let’s get started….

Benefits of Social Media Marketing
Social Media Marketing Business Marketing Digital Marketing
Image by- Aoplweb
So, here are the top 5 reasons why Social Media Marketing is beneficial to any Business:

1) You can effectively reach to your Target Audiences
Yes, it is very easy to do that. You just need to run campaigns on various Social Media Platforms.
2) Interactions between Business and Customers are made easy
Once a customer expresses interest, Communication on these Social media platforms become very easy.



3) People perceive you as a Social Network rather than a Company or Business
It is important because if the post on the platform is from a business entity, most of the people will ignore as everyone is aware of the fact that a Business entity will always look for profit and money making but if it is from a Social Network, everyone will be interested.

4) Keeps your Business and specifically you, Competitive
The most important thing today is Standing and Surviving in the Competition and Social Media Marketing lets you do exactly that.
5) Helps in Increasing your Sales
This is where Sam beats every other tool. It flawlessly helps in increasing your sales and helps you in earning huge profits in less investment.

Now, as we are completely aware of the benefits of Social Media Marketing and how useful it is, we will see the different platforms on which we can promote our business.

Social Media Marketing Platforms

Facebook Twitter Social Media Marketing for Business
  • Image by- Wordstream
Here is the list of the best Social Media Marketing platforms:

● Facebook
● Twitter
● Google+
● LinkedIn
● Instagram
● YouTube
● Pinterest

These are the social media platforms that are primarily used to promote the business of various areas and industries all across the world.
Ways of promotion include Running Ad Campaigns on the platform's targeting specific audiences, Promoting brands and Creating Brand Awareness for a new and recently launched the brand, Running Google AdWords Campaigns, Using Google Adsense and Youtube Ads for Promotion and many more, everything is done sitting anywhere with just a Laptop and Internet connection.

And this is the reason why Social Media Marketing is easy and powerful. 
We hope you would have got a clear insight and idea about what Social Media Marketing actually is and why it is the most widely used tool over other Advertising tools. If you have not started using it, you should start it right now because that’s what your competitors are doing.

More power to your Business!!!
More power to Social Media Marketing!!!

Dec 31, 2018

December 31, 2018

What is Insurance and Types of Insurance.

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Apply for Insurance
Insurance is the minimizing of all the loss or damage caused due to any of the reasons. Insurance helps you financially even when you are not in a condition to phase things. It is directly a contract by some or other policy that provides you with financial protection at the time of need.

Insurance policies are used to maintain financial losses, also these policies are used to deal with all the small or big loss.
Insurance: In Depth
There are many types of insurance policies available that are used in one or other way to deal with different financial situations. Every insurance policy specifies its own use and availability according to the circumstances. The basic insurance policies that are mostly available are a homeowner, health, auto, life.



There are special policies that truly points to some of the specific matters to deal with such as medical malpractice, professional liability insurance etc. Not only had these ones mentioned above, but the business also had its own policy to deal with any damage. For example, a restaurant also owns its own policy to cover the damage when using any tool in the restaurant especially while cooking. So, these are the things that can be very useful in future at the time of need.
Insurance policy elements
While choosing a policy to keep in mind some of the elements about any policy so that you would not face any loss while investing in any of the insurance policies. Some of the components that you could give focus on are the:

Policy limit: This is one of the factors that indicate how much will be the maximum amount that you would receive after the fixed time limit or over the life of the policy.
Premium: This is total amount that is to be paid for fixed security purpose. It is the specified amount paid by the insurer for a specific time period.

Deductible: The amount that the insurer pays till the insurance policy starts paying you. Well, companies with high deductible usually are less expensive because the high out of pocket expense results in small claims.

These are some of the elements that you could take into consideration while choosing an insurance policy for any purpose. The insurance policy company that understands all these factors can go long way with maximum customer satisfaction.
Types of Insurance
When we talk more about insurance, there are many types of insurance with their own importance and specific need to use them.



Travel Insurance:
One of those is the travel insurance that is beneficial for expenses, flight cancellation and all other potential losses caused in any of the domestic or maybe international business trip.

There are many types of overseas travel insurance: 
  • Corporate travel insurance
  • Student travel insurance
  • Family travel insurance
  • Senior citizen travel insurance 
Travel insurance has many benefits offered by most of the insurance companies. Some of the benefits offered by travel insurance are cashless hospitalization, emergency lodging extension due to natural calamities. Auto 
Insurance: Other is the auto insurance that covers all the basic financial losses caused due to accident or theft. Auto insurance covers all the property, liability, and medical related issues. The auto insurance policy covers you and also your family whether you are driving or facing any medical emergencies. Most of the auto insurance company last for six months to one year.

Mortgage Insurance: Mortgage insurance is an insurance policy that protects the policyholder if he/she is unable to pay the contractual obligations of the mortgage.

Direct Insurance: Direct insurance is an insurance policy without any requirement of the insurance agent. Direct insurance is also known as online insurance. Direct insurance is a simpler way of getting an insurance policy without any need of the mediator. They often cut the middleman and have direct access to write and maintain your policy. This policy has come into form as nowadays people don’t get agree upon others, and like purchasing and managing their policies on their own.
Comprehensive Insurance: Comprehensive Insurance is an insurance policy that helps to repair the damaged vehicle due to accident or even if it is stolen. In this comprehensive insurance coverage comes all the vehicles insurance due to theft, falling objects, fire, natural disasters, and animal damage.

Insurance protects you from all risk factors like an accident, medical needs etc so that you and your family remain protected always. Insurance is believed to be a positive investment for any damage caused. Insurance policy chosen should be right to get the maximum benefits. Thus, contribute your savings with a trustworthy policy to enjoy most out of them.

Dec 21, 2018

December 21, 2018

How to apply for PAN Card Franchise in India? यहां से मिलेगी पैनकार्ड बनाने की फ्रैंचाइज़ी .तुरंत करें अप्लाई।

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Dec 16, 2018

December 16, 2018

WHY WE CELEBRATE CHRISTMAS FESTIVAL AND HOW TO CELEBRATE?

Christmas, the festival of joy, peace, and enthusiasm, is celebrated
christmas history christmas information how is christmas celebrated why is christmas important
Christmas Santa Claus Image
every year on 25th of December. It has its own history with many of the hidden facts and spiritual significance as well. Christmas is celebrated all around the globe and is considered as a cultural holiday for all the governmental and non-governmental places as well. 

Birth Of Son of God.
Christmas is shortened from its originated from which is "Christ's mass" or "mass on Christ's day". Christmas particularly signifies the joyous birth of Lord Jesus by God, Joseph (father) and Mary (mother) in Bethlehem. Even when the exact date of Jesus' birth was unknown between 7 and 2 B.C. It was estimated to be as 25th of December in the 4th century.
There is a story that defines the importance of the day, long ago nearly 2 millenniums when Jerod was the king of Judea(now Israel), God sent Gabriel, an angel to inform Mary, the to be the wife of Joseph about the birth of the son of god at their place. The angel said:  'Peace be with you! God has blessed you and is pleased with you.' and she also told her to call the son of God as Jesus.
Soon Joseph and Mary got married and lived in the part of Roman Empire and the Emperor wanted to have the list of people in his empire to ensure if the tax is paid or not. And so, he ordered everyone to return to the town from where their family originally belongs and have their entry in the census. For this, Mary and Joseph had to walk from Nazareth to Bethlehem, there were also many lucky people who could use donkeys to carry the goods for them. Joseph and Mary were slow-going because Mary was due to give birth to a child soon.
Finally, when two of them reached Bethlehem it became very difficult for them to find a place to reside as a huge population gathered there to register their names in the census. So, the only place they could find was with animals and this was the place where Mary gave birth to the son of God, Jesus.

TRADITIONS AND CELEBRATIONS
Christmas is celebrated as the birth of Christ. Christmas was celebrated for the first time in the year 374. This celebration goes on for the next 12 days starting from 25 December till nearly 6th of January. The span marks between the birth of the Christ and goes on till the arrival of the three wise men. 
10 reasons why we celebrate christmas
Image by Google
 Some families celebrate the feast for all the 12 days by planning some Christmas activities for each day but others just celebrate on 25th December and keep other days as usual business days. Christmas reminds people about the greatness of God in the form of Jesus. 

Christmas decorations include:
Christmas trees
Christmas lights
Garland,
Holly,
Mistletoe
With the coming of this great festival all the houses and churches are cleaned and are littered with colorful lights. People decorate their homes and prepare the best feast for family and friends making it a cheerful gathering. There are many activities organized on the occasion which is enjoyed by all may be rich or poor.
Christmas trees made from fir trees are decorated with chocolates toys and lightning making it beautiful and attractive. Christmas Carols are sung this evening to make prayers to Lord Jesus to forgive them for their sins. Christmas eventually brings the whole family together with all the joyous moments.
christmas history christmas information how is christmas celebrated
Image by Google
It is very well said that – “The greatness of any culture can be found in its festival.” This festival is also celebrated by the non-Christians with cheerfulness and pleasure. The preparations for this day begin from the Advent which is four weeks before the Christmas and the celebrations move on till the 6th of January. This whole season is known as the Christmastide. People start greeting each other before Christmas as Happy Christmas, Merry Christmas, Subh Christmas and more. Many people lit the lamp to symbolize Jesus as the light of the whole world and also people cut cake to celebrate the birth of Jesus in some places. There are many countries around the globe where Christmas is celebrated in a unique way:
ETHIOPIA
HOLLAND
MEXICO
ITALY
JAPAN
Though, Christmas is quite a small festival in India due to the lesser number of Christians compared to other religions. But the eagerness to understand each other’s religion within people shows the acceptance of every culture.

Festivals are to celebrate the togetherness and help to spend time with our near and dear ones. So, celebrate this winter season with light around you to give yourself the reasons to be positive. And, with the greatness of Lord Jesus celebrate this festival of love and togetherness with your friends and family.

“Gifts of time and love are surely the basic ingredients of a truly Merry Christmas”